News : Sweetos Hits US
The first thing that comes to mind when you think of Cheetos is orange powder-crusted fingers, right?
Well, now you can expect the same guilty pleasure experience with cinnamon sugar.
Frito-Lay announced Wednesday that starting in mid-February Sweetos — the sweet version of the company’s famously (and dangerously) cheesy Cheetos snack — will hit supermarket shelves. This is the first non-savory snack that Cheetos has rolled out in the brand’s 67-year history.
“We believe the orange Cheetos dust that comes off on your fingers is an important part of the Cheetos eating experience — for some it’s the best part,” Jeff Klein, vice president of brand marketing for Frito-Lay North America, told USA Today. “Absolutely there will be a similar playful experience when eating Sweetos.”
The cinnamon sugar puffs will be available in 7-oz. bags for $3.49, but only be available for a limited time — presumably to see how addictive this newfangled cinnamon sugar coating is compared to its cheesy orange cousin.
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